Do I need a website?

With all the talk about the growth of the internet and connection speeds increasing, its easy for people to say "get a website", but why do you actually need one?

A website is an extremely valuable addition to a business that (if implemented correctly) can help to increase sales and bolster existing marketing efforts. A business without an online presence or with an unprofessional and ineffective one is losing out on sales opportunities.

A good website helps to reach new and retain old customers

If you're still a little unsure, ask yourself the following questions - if you answer yes to any then a website would be of benefit to your business

Would you like to use email as a means of communication?

This is of course easy to achieve without a website through the use of free email systems such as hotmail. However having an email address linked to your business name creates a very professional image and also comes with many more features.

After all, which looks better - bobs-bricks-sales@hotmail.com or sales@bobs-bricks.com - it is clear that the second email address suggests a more professional and more reliable setup.

Are you looking to market your business more efficiently?

A website is an incredibly cost effective means of promoting a business and its services, and works along side more traditional means of advertising. It provides a means of showing your company in the best possible light - a professional website creates a lasting impression on customers and encourages sales. It also means any new promotions can be quickly brought to the attention of the public without the need of any extra outlay.

Have your competitors got a website?

In today's internet age, a website isn't just a nice extra feature, it is a key component to a successful business and is often what a potential customer uses to judge it.

Its not hard to see that potential sales are going to be lost by not having a professional website. Imagine the situation where you and another company offer similar products or services - the only thing setting you apart is how you promote yourself, and if the competitor has a flashy website then it will have a detrimental on your own business. A professional image goes a long way in convincing potential customers that your company is reliable and worthy of their custom.

Do your customers ask similar questions about your products?

A website provides the perfect means of displaying 'Frequently Asked Questions' - the sort of questions that customers continually ask when they are looking at your service or product.