Phone: 0845 481 8175
Web optimisation (often referred to as search engine optimisation or SEO) refers to the designing of websites (and their individual pages) to achieve the best possible placing in the most common search engines, such as Google, Yahoo and MSN.
Despite what many companies offer, web optimisation is a time consuming process - it doesn't just happen overnight. Careful adjustments, changes to page content and link building gradually increase the ranking of a website and its pages - it can be several months before a website truly shows improvement.
When done correctly and in conjunction with a proper marketing strategy, the value of web optimisation cannot be over-stated enough - a web page appearing in the top 20 to 30 places of a major search engine will see a massive jump in visitors.
Not only does this lead to an influx of business, but also helps to build up a good image of a company and its services - customers trust the higher ranked websites.
Web Horizons aims to get each individual search term ranked in the Top 15 results at the minimum and often achieves much higher placing for our clients selected keywords.
It is of course totally dependent on the phrase to be optimised - a term such as 'computers' is going to be virtually impossible to get high up the rankings (there are already several hundred thousand websites related to this), where as 'computer sales devon' has a much greater potential.